Softswiss has renamed itself, which marks the next chapter in their brand development. Confirmation of the rebrand came last week. The rebranding will reflect their current position in the market and their vision to become the leading global iGaming software provider. Best SoftSwiss Online Casinos on the market:
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With the announcement of a new rebranding, SOFTSWISS marks a brand new chapter in its brand development.
Part of the rebranding means that their name is now capitalized, as well as a fresh and more contemporary logo.
A new chapter begins
The new brand identity of SOFTSWISS is based on values and experiences that they have gained in the industry over a decade. The new brand logo has been updated and correlates with brand expansion and development over the years.
The new brand identity of SOFTSWISS is based on values and experiences that they have gained in the industry over a decade.
In addition to the new uppercase logo, the brand name will also appear in the company’s official press releases and marketing materials. Their new look will match their brand values and positioning as an innovative market leader striving to deliver the safest and most reliable solutions to its customers.
Hard work pays off
When considering their new rebranding, SOFTSWISS incorporated important lessons from the past and combined them with the secret of their success – their team! You started in 2009 and were only a small startup company with a few employees, but have now worked their way up to an international iGaming brand with more than 700 experts!
With offices in Belarus, Malta and Poland, SOFTSWISS has built its team of experts through years of hard work and dedication.
Their product portfolio has been expanded and includes not only an online casino platform, but also a sports betting platform, a game aggregator, a crypto casino solution, an affiliate management platform and managed services.
Ivan Montik, founder of SOFTSWISS, said of the recent changes: “Looking back, it’s amazing how much we’ve grown. We started over 10 years ago with a very small team that is now the size of a small village! The brand new SoftSwiss look will reflect our constant desire for innovation and development at every step.
Thanks to the new visual pattern and the uniform overall picture, we can convey the brand positioning much more clearly to our current and potential customers. ”
“The slight change in the logo also pays tribute to the origins of SoftSwiss – we are developing rapidly as a brand, but remain true to our roots and our origins. In this way, we better reflect where we are now as a company. “Montik later added: